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Wichita Public Schools look for mobile advertisers

In a time of budget cuts across the board, Wichita Public Schools have found a unique to try and fill the funding gap.

USD 259 is selling ad space on the side of delivery vehicles that also promote students and teachers.

An advertising representative for the district, Jim McNiece, says the primary purpose of the "mobile billboards" is to promote the district. Any advertising revenue generated from the ads is secondary.

Just before the 2013-2014 school year started, the district placed banners on three mail trucks. So far, the district says they haven't made any deals with advertisers, but they are hopeful the new advertising plan will be successful.

McNiece added that any money raised from the ads would be split up evenly among USD 259 high schools to be used for programs that generally miss out on other major advertising dollars, like debate and music programs.

The district already has a strict policy regulating who can advertisement with schools and what type of content can be included in ads.

 

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